In a time of such unrest in our country, it’s time to stop treating your customers and clients like they are faceless and humanless transactions…
Think about what places you look forward to return to time and time again. What is it about those places that make you want to be there?
• Maybe they have the best pizza in town.
• Maybe it has a good vibe and you love hanging out there.
• Maybe it’s got a little something extra, like knowing what your favorite song is and playing it as you walk in…
• Or when you check in to your hotel, they have the room set to your preferred temperature.
All of these seemingly small details are what make up an amazing client or customer experience. People don’t want to be treated like their money and business is just part of a conveyor belt.
Sure, they may tolerate those kinds of experiences because they feel they have no choice. But if you always go above and beyond and do what other businesses overlook, you will create a raving fan base who can’t wait to return AND can’t wait to spread the word about your business.
Imagine what it’s like to have a bunch of new customers and clients from a raving fan base who spreads the word for you — without you even asking them. That happens all the time when you create an awesome client experience.
What’s one thing you can do now to go above and beyond to create the most amazing client experience, even in this time
Definitely let me know what you decide and how it goes!
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