How Your Customer Experience Will Lead to Financial Gain (now more than ever!)

Your customer experience, the interactions and experiences your clients and customers have with your business or brand, reaps great rewards. Here are a few points to consider right now…

• Customer satisfaction. When you spend time focusing on your customers, your customers will be happy. Happy customers will display positive attitudes and actions (renewing subscriptions, spending more, etc). Most importantly, happy customers will stick around. Unhappy customers will leave and find a different company to meet their needs. One thing you could do right now is to reach out to your current and past clients and customers. Check in with them. See how they are doing and see if there is a way you can support or help them during this time.
• Positive referrals. Happy customers are more likely to honestly and passionately promote your products or services, and this will lead to new customers. They are your best referral resource! Think about how you could make a difference in your customer or client’s life right now and how they will share this with others. This will lead to more clients or customers for you.
• Financial gain. Customer satisfaction leads to more money. A report by Forrester showed that their customer experience leaders had a compound average revenue growth of 17% over a five year period. And we know that taking care of the clients you do have reduces your marketing costs and increases your profits.

Making your customers your top priority during this time will benefit your business. If you continuously focus on delivering value in this form, your customers will have a positive experience, they will remain loyal in a time of uncertainty, they will share with others, and they will enhance the overall value of your business.

“A customer is the most important visitor on our premises, he is not dependent on us.
We are dependent on him. He is not an interruption in our work.
He is the purpose of it. He is not an outsider in our business. He is part of it.
We are not doing him a favor by serving him. He is doing us a favor by giving us
an opportunity to do so.” – Mahatma Gandhi